Every since Paul "The Forehead" Begala and James "Snakehead" Carville got loaded, smoking up a scheme to demonize Rush Limbaugh, inquiring minds want to know how that is working out for the Democrats.
RadioEqualizer has taken a look at the ratings for the Right Wing Noise Machine, and oddly, Rush is still at the top of his game.
Will the White House ever learn its lesson?
A combination of several powerful forces has resulted in explosive talk radio ratings growth, with indications of much more to come in the months ahead.
Primary factor driving the upward move? You guessed it: Rush Limbaugh. That's in contrast to declining support for Rush's arch-rival Obama.
With Limbaugh at the top of his game, including a more deeply loyal audience than ever, the numbers were expected to be strong. The beginning of the Obamist era, combined with a direct White House campaign targeting the talk titan, however, provided rocket fuel for El Rushbo's ratings. Even to seasoned industry veterans, this data should prove stunning.
Finally, implementation of the new, far more accurate electronic Portable People Meter (PPM) ratings system has benefited talk radio, as the manual diary-based "phantom cume" problems of the past disappear. For years, programmers complained that the old system cost them listenership and are now armed with the proof they'd long sought.
That may be why Obama and his supporters have fought implementation of PPM, as we originally reported in October of last year.