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The Mainstreamers in Media are still freaking clueless when it comes to Sarah Palin.

Warner Todd Houston, one of my favorite conservative writers on the subject of the media, has an excellent post up featuring the shocked internet executives who can't understand why so many people are searching for information about the Governor.

"...This particular Palin report is funny for it’s cluelessness, but a spokesman for the Internet search engine company Lycos is astounded that people are still interested enough in Governor Sarah Palin to put her name in the search field of an Internet search engine like Lycos or Google. After all, we have Obama, now, the spokesman says. Why do we need Palin info still?

The quotes from Kathy O’Reilly, a spokeswoman for Lycos, were reported by Politico last week and goes to show that the appeal of Sarah Palin is still little understood in many quarters.

Sarah Palin has stayed in the list of the top 5 Internet searches since she was chosen as John McCain’s running mate in October.

The scope of the GOP ticket’s loss — and the role her critics assigned to her in that defeat — hasn’t cooled interest in Palin. She ranked as the No. 2 top news search at Ask.com this week and No. 2 (after Obama) among newsmakers on the AOL 2008 year-end hottest searches list, and she occupied two slots on Politico’s list of the site’s 10 most searched terms. Palin also ranked fourth among Yahoo searches, behind “Black Friday,” a Czech model and a contestant on the hit television show “Dancing with the Stars.” She was the only politician on the Yahoo top 20 list.

To Lycos spokesman O’Reilly, though, it’s all a mystery.

“People are still searching for her in record numbers,” said Kathy O’Reilly, a spokeswoman for Lycos. “How bizarre is that? Obama is the president-elect after the most historic election of all time and you’d think he would be dominating search activity and he only now is going ahead of her.”

“It’s astounding that someone who should have faded into the background after the election is not only making headlines but being searched for in record numbers online,” said O’Reilly. “People still have a fixation with her, for whatever the reason.”